2024-09-27 Fri
First, in Experiment 1, despite the use of a larger sample and an experimental procedure devoid of the limitations present in the original experiment, we were not able to replicate Bargh et al’s automatic effect of priming on walking speed.
Walking speed: In this analysis, we used participants’ walking speed as they entered the experiment room, (i.e., before priming) as a covariate. The results show no significant difference between the Prime (M=6.27 SD=2.15) and the No-Prime group (M=6.39 SD=1.11) in the time necessary to walk along the hallway after the priming manipulation (F(1, 119) < 1, \(\eta^2\)=.01).
…in Experiment 2 we were indeed able to obtain the priming effect on walking speed for both subjective and objective timings. Crucially however, this was only possible by manipulating experimenters’ expectations in such a way that they would expect primed participants to walk slower.
…participants in the Prime (M=7.25s SD=.33) condition walked significantly slower than those in the No-Prime (M=6.73s SD=.32) condition when tested by an experimenter expecting the primed participants to be slower (F(1, 24)=12,32, p=.002, \(\eta^2\)=.339). This result replicates Bargh et al. effect on walking speed.
Strikingly however, as indicated by the significant interaction between participants’ condition X experimenters’ condition (F(3, 46)=18.82, p <.001, \(\eta^2\)=.295), the effect was reversed in the Fast experimenters condition, so that Primed participants (M=5.8s SD=.73) walked faster than No-Prime participants (M=6.43s SD=.4) (F(1, 24)=7,.5, p=.012, \(\eta^2\)=.274).
In terms of objective timing (see Figure 2), we observed a difference between the Prime (M=6.95s SD=.36) and the No-Prime group (M=6.52s SD=.31) remains for the slow experimenter condition (F(1, 24)=7.07, p=.014, \(\eta^2\)=.228). Bargh et al’s effect is thus replicated in this condition.
…There was no difference between the Prime (M=6.07s SD=.57) and the No-Prime (M=6.01s SD=.39) group (F(1, 24)=.231, p=.636, \(\eta^2\)=.011) in the fast experimenter condition.
Finally, we also found a main effect of the experimenters’ condition was found: participants tested by experimenters in the Slow condition (M=6.75s SD=.43) were slower than those tested by experimenters in the Fast condition (M=6.04s SD=.47) (F(1, 49)=30.44, p<.001, \(\eta^2\)=.404).
…Thus, if our experiment had used subjective timings only, as in Bargh et al’s original study, we would have erroneously concluded that experimenters’ expectations was a critical factor for the priming effect to occur. But the objective timings show otherwise…
…The reverse priming effect on walking speed observed on subjective timings stems from errors committed while operating the stopwatch: Experimenters in the fast condition were prone to commit more errors because they expected the need to capture a fast event and hence tended to be inaccurate in stopping the watch.
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